Circle K Launches Free Membership Program

LAVAL, Quebec — Circle K has introduced the convenience retailer's first free membership program, the Inner Circle.

The program allows customers to save on fuel and merchandise, and offers them the opportunity to join as a premium member after they spend $500 at participating Circle K locations.

The new rewards program in will be available in more than 400 select stores in Florida, in cities including Fort Myers, Orlando and Tampa, with the goal to expand to more markets over time.

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"Our mission is to make our customers lives a little easier every day and Inner Circle fits right into those efforts by providing our customers with a differentiated experience that goes beyond expectations for both fuel and convenience offerings," said Kevin Lewis, chief growth officer at Circle K. "With the launch of Inner Circle, we aim to not only reinforce this commitment, but thank our valued customers in unique and rewarding ways. The free membership to Inner Circle is just the foundation for a variety of benefits and experiences Circle K plans to build upon for customers."

Initial sign-up perks include saving 25 cents per gallon on the first five fill-ups and receiving five free drinks on any-size fountain drink, Froster or coffee.

Other savings include:

• A discount of 3 cents per gallon of fuel for every fill-up at Circle K fuel locations;
• Stack discounts with Circle K Easy Pay to save an extra 10 cents a gallon on every fill-up;
• Every sixth free on select Circle K snacks, fresh food and beverages; and
• Surprise discounts monthly, in addition to other exclusive member perks.

The tier-based offer enables customers to receive new benefits and upgrades as they shop more at Circle K, such as saving 5 cents per gallon of fuel, free small to extra-large beverage boosts, access to special offers and early notice of new products.

Interested guests can enroll in the Inner Circle by downloading the Circle K mobile app on Apple or Google Play stores, or by visiting circlek.com. 

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Circle K is the global banner of Laval-based Alimentation Couche-Tard Inc., which operates in 24 countries and territories, with more than 14,300 stores, of which 10,900 offer road transportation with fuel.