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CNN Journalist Soledad O'Brien to Keynote Latino Conference

SCOTTSDALE, Ariz. -- CNN correspondent Soledad O'Brien will be the keynote speaker at this year's Hispanic Retail 360 Summit, being held Aug. 8-10, at the Hyatt Regency Scottsdale at Gainey Ranch in Arizona.

The Hispanic Retail 360 Summit, now in its sixth year, is the retail industry's premier event for retailers and marketers looking to grow their business with the Latino consumer market in the U.S. It is a high-level conference and tabletop exhibition including an informative conference program and opportunities for face-to-face interaction between retailers, suppliers and experts in Latino marketing. The conference provides retailers and suppliers a complete 360 degree look at the Hispanic shopper, using data from The Nielsen Co., retailer case studies, and noted experts on demographics, buying behavior, segmentation, marketing, merchandising, product sourcing, store design and in-store marketing to Latino consumers.

O’Brien, who was host of CNN's "In America" documentary series, including "Latinos in America," will deliver the keynote speech Monday, Aug. 9.

She will be followed by a special presentation from presenting sponsor, Coca-Cola, on "Connecting Latino Capabilities with Latino Marketing Strategies," and a duo presentation by noted Hispanic studies professor Dr. Felipe Korzenny of Florida State University and multicultural research pioneer Cesar Melgoza, founder of Geoscape.

As in past years, retailers will share their success stories in branding, marketing and selling to Latino shoppers. Retailer panel topics will include "Serving Blue-Collar and Budget-Conscious Latino Consumers," "How Soccer is Influencing America Mainstream," and "Targeting Hispanic Shoppers in the New World of the Internet."

Also on the agenda is an impressive lineup of speakers from retailers, consumer product goods manufacturers and leading multicultural marketing authors, consultants and agencies.

Last year's Hispanic Retail 360 Summit, held in Las Vegas, attracted approximately 360 attendees composed of retailers from across all channels of retailing, major consumer products goods (CPG) manufacturers, advertising agencies and consultants.

Attendees included representatives from such major retailers as 7-Eleven, Ace Hardware, Albertsons, Aldi, Best Buy, BJ's Wholesale Club, Food Lion, H-E-B, Hy-Vee, Jewel-Osco, Kohl's, Kroger, Mi Pueblo Foods, Papa John's, Save-A-Lot, Stripes, Thorntons, TJ Maxx, Walmart, and Winn-Dixie Stores.

Hispanic Retail 360 is produced by Progressive Grocer and Convenience Store News.

For the sixth consecutive year, Coca-Cola is the presenting sponsor for Hispanic Retail 360 Summit. Other sponsors include Wrigley, Geoscape and Trimex. To learn more about the many levels of available sponsorship opportunities, please contact Michael Hatherill at (646) 654-7501, or at [email protected].

For more information or to register, go to

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