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Convenience Channel Sees Traffic Jump Across Brands analysis finds the c-store market is a highly regional one.

LOS ALTOS, Calif. — The convenience store industry is often recognized for being a highly competitive channel, but shoppers aren't choosing sides when it comes to the matter.

[Read more: The Top 100 Convenience Store Chains of 2023]

According to a new report from foot traffic analytics firm entitled "C-store Trends & The Brands Leading the Way," visits to c-stores increased more than 60 percent over the last four and a half years.

Moreover, no brand dominates the industry. While national behemoths are forces to be contended with, the c-store market is a highly regional one, said, with room for smaller operators to find their niche.

Similar to grocery chains, convenience stores are a highly localized affair, with every region having its favorite go-to destination. Here's what the report found:

  • 7-Eleven Inc. reigns supreme on the West Coast, as well as in Hawaii, New York, Colorado, Nevada and Washington, D.C.
  • Speedway, which was acquired by 7-Eleven in 2021, prevails in Alaska and in parts of the Midwest. 
  • Maverik — Adventure's First Stop, which positions itself as a prime destination for people engaged in outdoor activities, emerged as the local favorite in Idaho, Wyoming and Utah.
  • Cumberland Farms is the New England favorite.
  • Wawa Inc. dominates in Florida, Maryland, Pennsylvania, Virginia and New Jersey.
  • Several chains — including Sheetz Inc., Circle K and Love's Travel Stops, among others — top statewide visit rankings nationwide.

Additionally, found that members of different socioeconomic classes prefer different c-stores brands. For example, Maverik and Kum & Go generally cater to different economic groups, whereby wealthier customers prefer Maverik and those in lower-income households prefer Kum & Go. Recently, Maverik completed its acquisition of Kum & Go, expanding its operational footprint to more than 800 c-stores across 20 states. stated that the rising popularity of c-stores is driven in part by inflation and enhanced foodservice offerings.

To download "C-store Trends & The Brands Leading the Way," click here.

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