Vaida Kirkilaite, Brand & Advertising Manager, Southeast Business Unit, Alimentation Couche-Tard Inc./Circle K
Growing up in Lithuania, Kirkilaite began working full-time at age 19 while attending college. She worked during the day in the hotel and restaurant industry and attended night school, earning a bachelor's degree in finance and a master's degree in economics.
She joined Circle K in Europe as a category manager for center-store categories in 2008, responsible for candy and snacks. A year and a half later, she was promoted to manage foodservice, including coffee, food and bakery.
Six years later, she moved to the U.S., where she joined Circle K's Southeast Business Unit as a project and category manager. After piloting the introduction of Circle K's European coffee concept in the U.S., Kirkilaite was asked to extend her contract and take on a new role as advertising and brand manager. She is now in charge of all in-store advertising, including digital promotions on Circle K's mobile app and in-store screens, and external media elements such as radio, billboards and social media.
Her advice for other young employees in the industry is to stay true to their values, be patient and work hard. You also need to enjoy the work you are doing. You have to be engaged or you won't succeed, she said.