Coors Light Cold Activated Can

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Coors Light Cold Activated Can

04/01/2008
Coors Light is giving adult consumers a way of knowing when their beer is at the ultimate drinking temperature with the debut of the brand's Cold Activated Can in a 24 fluid-ounce container. Thermochromatic ink turns the mountains blue when the beer is cold enough to drink. The company was the first U.S. beer brand to offer this type of product with the debut of Coors Light and Coors Cold Activated Bottles, the manufacturer stated. The 12-ounce bottles recently underwent a redesign.

Coors Brewing Co., Golden, Colo.
(303) 279-6565; www.coors.com