Core-Mark Puts Call Out for Emerging Brands
WESTLAKE, Texas — Core-Mark International, a Performance Food Group company, opened submissions for its Curated program, a biennial initiative designed to identify and showcase emerging brands poised for growth within the convenience channel.
Launched in 2020, Core-Mark Curated was developed as a hybrid start-up accelerator and incubation program to steward the best and brightest new products to help differentiate Core-Mark's customers in the highly competitive convenience space.
Seven finalists will be selected on May 9 to present their products directly to Core-Mark's leadership team at the company's Westlake office, taking place May 20-22. Final Curated winners will be announced May 30.
[Related content: New Initiative Aims to Boost Supplier Diversity in the Convenience Channel]
"We are thrilled to launch the 2025 Core-Mark Curated program and continue our long-standing tradition of discovering new and exciting products," said Matt Hautau, vice president of merchandising at Core-Mark. "This program is an invaluable platform for manufacturers to connect with key industry leaders, expand distribution, and access unique marketing opportunities. We look forward to seeing the innovative products that will shape the future of the convenience channel."
Curated winners gain exclusive industry insights, onboarding support and exposure through Core-Mark's regional Expo tradeshows, national Promo Power promotional catalog and high-profile events such as the 2025 NACS Show.
Winners will also have a prominent presence in Core-Mark's Center of Excellence, further establishing their brand in the convenience space, the distributor said.
Manufacturers interested in applying must register through RangeMe at www.rangeme.com/cmcurated. The application period is open through April 21.
Core-Mark offers a full range of products, marketing programs and technology solutions to approximately 50,000 customer locations in the United States and Canada through 37 distribution centers. It services traditional convenience retailers, drug stores, box or supercenter stores, grocery stores, liquor stores, and other specialty and small format stores that carry convenience products.