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Cumberland Farms Offering Signature f'real Milkshake

FRAMINGHAM, Mass. — Spring has sprung at Cumberland Farms with the debut of its exclusive Farmhouse Blend f'real Milkshake.

The Farmhouse Blend f'real Milkshake is only available at Cumberland Farms' newly remodeled retail locations in the Northeast and Florida alongside other f'real flavors like chocolate, cookies n' cream and strawberry.

The new beverage combines Cumberland Farms' signature Farmhouse Blend Coffee with real ice cream and dairy-fresh milk. Customers can purchase the milkshake at an introductory price of $1.99 throughout May.

"We couldn't think of a better product to incorporate our Farmhouse Blend coffee with than f'real's delicious milkshakes," said Greg Lorance, dispensed beverage category manager and in-house coffee expert at Cumberland Farms. "With the warmer months ahead, we wanted to offer our loyal customers the Farmhouse Blend coffee they know and love, but with a fun, new twist. f'real's authentic, on-the-go milkshakes are also aligned with our mission to make life easier for the everyday consumer, and we're excited to introduce another coffee beverage with a really great value for our customers."

The Farmhouse Blend f'real Milkshake marks f'real's first major brand partnership since it launched a cookie-flavored milkshake with convenience store retailer Maverik Inc. in 2013.

F'real's products and patented blender can be found in more than 13,000 retail locations across the United States and Canada at convenience stores, colleges and universities, theaters and military bases.

"At f'real, we are focused on creating great-tasting, new flavors that our consumers will love," said Allison Lewin, vice president of marketing at f'real foods. "The taste and quality of Cumberland Farms' Farmhouse Blend coffee made it the perfect choice for us, creating a unique option for coffee drinkers and milkshake lovers this summer."

Framingham-based Cumberland Farms is a family-owned and -operated company with approximately 600 convenience stores.

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