Cumberland Farms Turns to the Hoff for Iced Coffee Spot

FRAMINGHAM, Mass. -- Cumberland Farms is getting some star power to market its iced coffee to consumers. A new television ad started running this week featuring David Hasselhoff -- of "Knight Rider" and "Baywatch" fame.

According to the Boston Business Journal, the 30-second commercial, which was created by Boston-based ad agency Full Contact, features a couple walking along the beach. They run into Hasselhoff, who's standing next to a sand-sculpture grand piano. Hasselhoff guzzles a Cumberland Farms iced coffee, declares it "Hofftastic" and asks the woman, "Wanna bang out a tune?"

The ad is part of the convenience store retailer's campaign for its Farmhouse Blend iced coffee, which retails at 99 cents for any size. The campaign also includes point-of-sale signage.

"We're very proud of our Farmhouse Blend, which offers consumers both the great-tasting coffee they crave and a tremendous value," said Cumberland Farms President Ari Haseotes. "Since New Englanders love iced coffee, we wanted to undertake an ambitious marketing program to generate consumer awareness and trial of a really terrific product during the busy summer season when people are on the go. We're excited to launch such a visible campaign and look forward to hearing the feedback of our customers."

Visit Cumberland Farms' Facebook page to view the commercial.