AMARILLO, Texas – Davidson Oil is the newest partner in the VP Racing Fuels Inc. branding program, which provides wholesale distribution of fuels to retail sites in Texas, New Mexico, Kansas and Oklahoma.
"We're very pleased to welcome Davidson Oil to Team VP," said VP Racing Fuels President Alan Cerwick. "It's gratifying to see how they've embraced our whole program and as the largest distributor of Wayne Dispensers, Davidson is the perfect partner to help activate the program we have in place with Wayne. We look forward to working with Chan Davidson, John Lutz and the rest of their team to grow the VP retail brand in the Southwest."
Davidson Oil operates fuel terminals in Lubbock, Amarillo, San Antonio, El Paso, and Midland/Odessa, Texas, and Albuquerque, N.M. It is led by Chan Davidson, the company's second-generation chairman and CEO.
"VP's striking new image will not only help differentiate our dealer's retail locations but will have great appeal to the many customers in our area with an interest in racing. VP is quickly evolving itself as a lifestyle brand, building fierce loyalty within the racing communities," said John Lutz, vice president of sales and marketing for Davidson Oil. "We anticipate these communities will create the core demand for VP's race fuels, VP Small Engine Fuel and Madditive performance chemicals, each of which will create new revenue streams for station owners."