Diet Coke Goes Bold With New Fall Look

ATLANTA -- Diet Coke will have a new look this fall, when a limited-edition can design debuts in September.

According to Adweek, the Diet Coke cans will keep its bare-aluminum background, but will feature a super-magnified part of the existing logo -- where the D in Diet rests above the K in Coke. The report added that the end result is a modern and daring design that does not reveal the brand's full name -- a move that showcases the power of the best-selling diet soft drink.

The beverage's parent company, Coca-Cola Co., is keeping most details close to its vest, but it is known that the San Francisco-based design firm Turner Duckworth is behind the redesign. Cases of Diet Coke in the revamped cans have been arriving at the doors of "trendsetter[s] in the fashion and design world," the magazine reported.

"Fall is about new looks and new energy, making this a great opportunity to give the Diet Coke can design a refreshing uplift that celebrates the season," William White, group brand director for Diet Coke, Coke Zero, Coca-Cola North America, told Adweek, adding "this new concept will only be around for a short time."