Do Gas Price Sign Colors Matter?

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Do Gas Price Sign Colors Matter?

09/07/2017
gas price sign

COLORADO SPRINGS, Colo. and JERSEY CITY, N.J. — Convenience Store News and Skyline Products, a leading manufacturer of electronic fuel price signs, have launched a research project designed to explore the commonalities and correlations between the use of gas price changer colors and fuel commodities sold.

“Skyline manufactures thousands of gas price signs annually — many of which share some long-standing color schemes, while others feature unique branding,” said Chip Stadjuhar, president and CEO of Skyline Products. “For example, the majority of LED and scroll price digits manufactured utilize green for diesel and red for unleaded, but retailers are free to use colors at their own discretion. Additionally, as new commodities are introduced, our retailers ask us for advice on what new colors resonate with the retail customer.”

Early indications from the survey reveal that about 60 percent of fuel marketers are in favor of standardized colors for specific fuel commodities.

The survey also polls retail consumers to determine if color correlations impact their recognition of fuel type sold and their ultimate buying decisions.

“We thought this was a great opportunity to gauge not only what the entire market is using, but to capture retailers’ opinions on whether or not there is a benefit to adopting some type of industry standard,” said CSNews Editorial Director Don Longo.

CSNews readers can offer their insight into this hot topic. The survey takes less than five minutes to complete, and participants can register for the drawing of a $100 Amazon gift card.