GOODLETTSVILLE, Tenn. — Dollar General Corp. has cut the ribbon on its new convenience store format, DGX, and welcomed customers in a week-long celebration.
The downtown Nashville store officially opened on Jan. 20 and the Goodlettsville-based retailer treated customers to eight days of exclusive discount offers, in-store product samplings and goodie bags. Customers also received free two-hour parking in the lot directly behind the store.
According to the company, the DGX store format provides urban shoppers with a focused selection of consumable items and instant consumption options in a compact format. Dollar General is also opening a second DGX in Raleigh, N.C.
"We are excited about our new smaller store concept and the opportunity to serve busy, city-dwellers with everyday low prices on the essentials they need in a convenient, easy-to-shop format," said Todd Vasos, CEO of Dollar General. "The DGX format is geared to meet the needs of the millennial shopper, which is an emerging and important part of our customer base and will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience."
With approximately 3,400 square feet of sales floor space, DGX offers customers items geared toward instant consumption, including a soda fountain, coffee station and grab-and-go sandwiches.
Additional items include a limited assortment of grocery offerings, pet supplies, candies and snacks, paper products, home cleaning supplies, an expanded health and beauty section, and items not typically found in quick-trip stores, including a carefully edited assortment of home décor, electronics and seasonal offerings, Dollar General said.
The store also offers a checkout lane geared toward a high-volume, smaller basket size store, with the goal of providing a quick and easy check out for customers.
Dollar General operates 13,205 stores in 43 states as of Oct. 28.