Dollar Iced Coffee Deals Join 7-Eleven's #Awesummer Promo

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Dollar Iced Coffee Deals Join 7-Eleven's #Awesummer Promo

06/27/2013

DALLAS -- 7-Eleven Inc. is offering customers a new way to get over the workweek hump with an iced coffee promotion available on Wednesdays through Labor Day.

Every Wednesday through Aug. 28, customers can purchase 7-Eleven's Chillers Iced Coffee for $1. The caffeinated, cold beverage treats will be available all day at participating stores nationwide. The discount is part of the c-store chain's ongoing #Awesummer promotion.

"7-Eleven iced coffee provides an indulgent, afternoon beverage treat and a refreshing alternative to hot coffee on warm summer mornings," said Nancy Smith, 7-Eleven's merchandising vice president for fresh foods and proprietary beverages. "And on Wednesdays this summer, they just might taste a little sweeter."

To make a Chillers Iced Coffee, 7-Eleven customers help themselves by pouring the latte-style drink over ice. In most stores, Chillers Iced Coffee is found next to Slurpee and Big Gulp self-serve, cold beverages. French Vanilla and Mocha flavors are offered in most stores, while Hazelnut and Columbian are available in select regions.

"Customers responded so positively to the $1 Coffee Wednesday last winter on hot coffee drinks that middle-of-the-week offers seem to resonate with our guests," Smith added. "So, we are giving them something really cool to drink at a great value on Wednesdays."

7-Eleven Inc. operates, franchises or licenses more than 10,110 7-Eleven stores in North America.