Dunkin' Donuts Launches 99-Cent Promotion

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Dunkin' Donuts Launches 99-Cent Promotion

10/09/2008
CANTON, Mass. -- With the economy wreaking havoc on consumers’ pocketbooks, Dunkin’ Donuts will offer small lattes, and egg and cheese sandwiches for 99 cents each at participating stores Oct. 1, through Nov. 11.

Nation’s Restaurant News reported the promotion, dubbed "America’s Latte Break," features small lattes for 99 cents on weekdays between 2 p.m. and 5 p.m. The egg and cheese sandwiches will be priced at 99 cents all day with the purchase of a medium or large hot coffee, Dunkin' said. The chain’s lattes generally retail between $2.59 and $2.79, depending on the size, and the egg sandwiches cost about $2.

"Americans are facing more challenges every day, as the economy forces many hard-working people to make difficult choices to keep their spending down," stated Frances Allen, the chain’s brand marketing officer. "Whether or not to treat yourself to an afternoon latte shouldn’t have to be one of them."

Starbucks ran a similar promotion in August to drive afternoon traffic. The chain's Treat Receipt program offered customers any iced beverage for $2 after 2 p.m. if they presented a receipt from earlier in the day, according to the NRN report.

In addition to its latte promotion, Dunkin' is launching new advertising that depicts hardworking Americans climbing a hill with coffee in hand to show that no matter how difficult their day gets, the chain’s beverages will keep them running strong. The campaign includes TV and radio spots, as well as billboard advertising.