Early Bird Registration Opens for 2009 Hispanic Retail Summit

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Early Bird Registration Opens for 2009 Hispanic Retail Summit

LAS VEGAS -- Early bird registration is now open for this year’s Hispanic Retail 360 Summit, being held Aug. 9-11 at the Venetian Hotel in Las Vegas.

Hispanic Retail 360 is the retail industry’s premier event for retailers and marketers looking to grow their business with the Latino consumer market in the U.S. Last year’s summit, held in Miami, attracted approximately 400 attendees composed of retailers from across all channels of retailing, major consumer products goods (CPG) manufacturers, advertising agencies and consultants.

Attendees included representatives from such major retailers as Walmart, Best Buy, Publix, Winn-Dixie, Family Dollar, SuperValu, Navarro Discount Pharmacies, CVS, Advance Auto Parts, Hy-Vee Supermarkets and Kroger.

Hispanic Retail 360 is produced by Progressive Grocer and Convenience Store News, two leading media brands owned by Nielsen Business Media.

This year’s agenda is still being finalized, but already it has the makings of what promises to be the strongest lineup of speakers on the topic of effectively marketing and selling to Latino shoppers:

• Master of ceremonies Armando Martin returns to moderate the event and instill his message that “cultural credibility creates commercial viability.”
• The Nielsen Co. will debut new national research on "Hispanics and the Economy Today." Experts from Nielsen Co. will review how Hispanics are faring in these difficult times. By analyzing purchase behavior, survey results and media habits, we can begin to understand the impact that these tough economic times have had on this important customer group. Through this analysis, we will also begin to highlight the key areas to focus on in order to be successful with Hispanic consumers in today’s harsh economy.
• Terry Soto, president and CEO of About Marketing solutions Inc., will discuss the implications and opportunities for retailers in light of “the transformation of the Hispanic shopper in a recessionary economy.”
• Jennifer Stefano, CEO of Border Billboard, will alert retailers on how to profit at the border with outdoor advertising that impacts cross-border lifestyles.
• Manny Fields, Martin’s partner with XL Edge, will discuss how to leverage assets to maximize results in multi-cultural programs.
• Joe Ray, president and creative director of Estudio Ray, will also discuss the changing face of America in a session entitled: Mayberry, USA: Yesterday, Today y Mañana
• Author and prominent CPG industry consultant Miriam Mulvey will focus on the “85 Percent Niche,” -- women of color who represent nearly $1 trillion in consumer spending.
• An expert on the attitudes and aspirations of Hispanic youth, Mariela Dabbah will discuss the benefits of training, retaining and promoting Hispanics in your organization.
• Meredith Corp.’s director of Integrated Marketing Chiqui Cartenega will bring it all together in a presentation on how brands and stores can work together for Hispanic success.

In addition, a special retailer panel, moderated by strategic analyst Art Turock, will explore innovation in addressing Hispanic shoppers through “how-to” stories and advanced insights from prominent retailers who are leaders in marketing and serving Latino shoppers.

For more information and to register, go to www.hispanicretail360.com.