Excentus Loyalty Program for C-stores
Excentus Corp. is expanding its Fuel Rewards loyalty-program services to meet the needs of the growing convenience store sector. The Excentus platform allows c-store operators to modernize, deploy and manage custom-built, fully branded loyalty programs that deliver a variety of offers and rewards for today's competitive, mobile-first environment, the company stated. Programs on the Excentus platform can support discounts, coupons, bonus rewards and Fuel Rewards program integration; easily launch iOS and Android apps; and leverage existing programs by using a single, integrated platform that manages all loyalty program content and activities, like rewards management, promotions, CRM, marketing, segmentation, data and reporting. C-store operators can also access more customers through mobile, targeted and geo-location marketing initiatives, as well as leverage data and consumer analytics to measure loyalty program success and adjust offers to improve engagement, activity and return on investment.
In addition, a new joint solution from Excentus and Verifone will support electronic punch-card loyalty programs within the Verifone Commander Site Controller, giving c-store operators the opportunity to provide an affordable loyalty application, as well as extend their existing punch-card loyalty program into more robust loyalty solutions, according to the companies.