New Look Embraces Change and Tradition
How do you like our new look? Last issue, I alerted you to our new size, outlined the reasons for the change, and told you to watch for more changes in our editorial product. We wouldn't tinker with the industry's No. 1 trade communications brand without careful consideration. As noted, we extensively tested and conducted research on readers' reactions to the new 9-inch-by-10 1/2-inch size. I hope you'll agree with us and the vast majority of respondents that the new size is easier to hold, read, store and use for future reference.