VALPARAISO, Ind. -- Family Express is rolling out a "revolutionary" hot and iced espresso drink offering to its convenience stores called the JAVA WAVE European Café.
The premium, self-service espresso platform offers superior-quality hot and iced drinks, according to the Valparaiso-based retailer. Each beverage is ground on the spot from the freshest espresso beans and uses Family Express’ daily-delivered milk to create a superior latte experience, including a groundbreaking innovation: cold milk froth for iced espresso drinks.
“The JW European Café will position Family Express where our coffee customers are moving to. Millennials and female consumers are gravitating toward a more sophisticated hot espresso experience and iced espresso offerings," said Gus Olympidis, president and CEO. "We will deliver a superior drink for our customers because our espresso platform can perform with unsurpassed consistency, and we will even offer the finest sugarcane-based flavor enhancements."
Consistency has been problematic for even the finest-quality coffeehouses because even the best barista has a hard time making every drink exactly the same, according to Olympidis. To address this, the JAVA WAVE European Café offers an easy-to-use interactive touchscreen, with limitless beverage options.
“It will allow us the opportunity to offer a robust seasonal flavored menu, or to add extra espresso shots for the discriminating ‘drip coffee’ JAVE WAVE consumers,” stated Olympidis.
By the end of August, every Family Express store is expected to feature the JAVA WAVE European Café.
Family Express operates stores throughout northwest and north central Indiana, and goes to market with a family of proprietary brands including Java Wave gourmet coffees, Squeeze Freeze carbonated beverages, natural spring water, Buzzed energy drink, high-quality milk products, ice and Cravin's Market, its private-label line of sandwiches and bakery products, including the iconic “Square Donut.”