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Hess Unveils 2010 Miniature Truck in Stores

NEW YORK -- Hess Corp. added a new fire truck to its Miniature Truck series, and its now available in stores, according to the company.

Each year, the Miniature Truck series pays tribute to a popular Hess Holiday Toy Truck from the past. This year's edition packs craftsmanship and detail into a small-scale replica of the 2000 Hess Holiday Fire Truck and features:

-- A three-tiered telescoping ladder with 360-degree rotation, side-mounted ladders and a top-mounted reel hose.
-- Working headlights, taillights and emergency lights and chrome accents and piping.
-- A quick-release display base.

The 2010 Hess Miniature Fire Truck goes on sale Friday, May 28, at participating Hess and Hess Express retail stores for $6.99 plus tax, while supplies last. Energizer batteries are included.

"Like our holiday trucks, Hess Miniature Trucks have become an annual tradition for a lot of people," Rick Lawlor, vice president of retail marketing, Hess Corp., said in a statement. "We love the stories we hear from people who add to a loved one's Miniature Truck collection each year, or give a Miniature Truck as gift to a dad every Father's Day."

The Hess Toy Truck, launched in 1964, is one of the longest running toy brands on the market, the company reported. As in past years, the truck will be sold exclusively at participating Hess retail stations and stores while supplies last.

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