Holiday Stationstores Adds inOvationTV

BLOOMINGTON, Minn. -- Holiday Stationstores added the inOvationTV media platform to some of its convenience stores and gas stations in Minnesota and Wisconsin. inOvationTV is a forecourt media platform offered jointly by Wayne, a GE Business, and Gas Station TV (GSTV).

"The inOvationTV media program gives us a great degree of scheduling flexibility, strong branding support and greater connectivity between our forecourt operations and our c-store operations," said Julie Yttreness, project manager at Holiday Stationstores. "It's a great marketing tool that offers a unique opportunity to reach out to our customers and elevate their forecourt experience."

The Bloomington-based retailer is initially airing its own Holiday Stationstores-branded promotional spots at the forecourt and taking advantage of the dayparting capabilities afforded by the program -- promoting breakfast sandwiches and coffee during the morning daypart, lunch offerings and hot-priced beverage deals during midday, and take-home offerings such as Brew Pub Pizza Buy One, Get One Free during the later times of the day.

"Holiday Stationstores has a well-earned reputation for bringing new product and branding initiatives to its customers," said Cameron Nokes, product manager for the inOvationTV media program at Wayne. "The inOvationTV media program provides these fueling stations with site-specific promotional content, and helps enrich their brand communication."

This marks the first time the inOvationTV program has been installed in the designated marketing areas of Rochester-Mason City-Austin in Minnesota; and Duluth-Superior and La Crosse-Eau Claire in Wisconsin.

"We continue to bring GSTV to new regions of the United States through our collaboration with Wayne, further establishing video at the pump as the new normal for consumers across the country," said David Leider, CEO of Gas Station TV. "Our tailored content mix gives station owners a new way to engage customers and drive traffic into their c-stores, while increasing viewership in the region."

Wayne and GSTV recently expanded the availability of the inOvationTV media platform to include all gas retailers nationwide that purchase new Wayne Ovation fuel dispensers. The expanded program will grow GSTV's national presence by thousands of pumps and millions of viewers annually.

Holiday Stationstores has 500 convenience stores in 10 states in the northern tier region of the United States: Minnesota, Wisconsin, Michigan, North Dakota, South Dakota, Montana, Wyoming, Idaho, Washington and Alaska.