How Do You Brand Your Foodservice Business?

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How Do You Brand Your Foodservice Business?

05/03/2012

Branding foodservice programs is critical if operators want to differentiate themselves from the competition and elevate their offering beyond the generic. Branding builds awareness and credibility, gives your offering an identity and educates the consumer about who you are and what you stand for.

There are two main ways to brand foodservice programs: leverage well-known recognized national consumer packaged goods brands and quick-service restaurant brands, or develop your own proprietary brand.

Branding creates customer loyalty as long as the brand truly resonates with the consumer and the offering is actually unique and differentiated. Branding also must be supported with a quality offering.

Foodservice 101: The Basics
Foodservice 201: Intermediate Insights
Foodservice 301: Advanced Approaches

Our How To Crew
   
Jack W. Cushman,
Nice N Easy Grocery Shoppes
  Dean Dirks,
b2b Solutions
  Eric Giandelone,
Mintel Foodservice
   
Burke Hodge,
The Coffee Consultants
  Kane Kulas,
CSM Bakery Products
  Michael Lawshe,
Paragon Solutions
   
Larry Miller,
Miller Management & Consulting Services
  Maurice Minno,
MPM Group
  Paul Pierce,
7-Eleven Inc. (formerly)
   
Tim Powell,
Technomic
  Chad Prast,
VPS Convenience Store Group
  Bonnie Riggs,
The NPD Group
       
Jennifer Vespole,
Quick Chek Corp.
       

CSNews’ How To Do World-Class Foodservice report is researched and written by Maureen Azzato, a freelance content developer and editor with more than 20 years of business publishing experience, with a primary focus on foodservice and retailing. Previously she was the founding publisher and editorial director of On-the-Go Foodservice, a publication for cross-channel retail foodservice executives, and publisher and editorial director of Convenience Store News, where she worked for 17 years.