Inside Mrs. Freshley's C-store Sampling Tour

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Inside Mrs. Freshley's C-store Sampling Tour


THOMASVILLE Ga. -- Mrs. Freshley’s, the line of snack cakes and pastries from Flowers Foods Inc., launched its first-ever snack cake sampling tour, which spanned two weekends and made pit stops at convenience stores and supermarkets in the Midwest.

Traveling in the Mrs. Freshley's truck, the "Fresh Sample Series" crew made appearances at Indianapolis Speedway LLC and The Kroger Co. stores from May 24-27, as well as St. Louis QuikTrip Corp. and Huck's convenience stores from May 30-June 2, where they handed out Mrs. Freshley's sweet treats and prizes.

Customers were able to sample Mrs. Freshley's Dreamies, Honey Buns, Sugar Donuts and Oatmeal Creme Cookies. Attendees also had the opportunity to win a $50 gas card – courtesy of Mrs. Freshley’s – at each pit stop, and were given coupons to buy Mrs. Freshley's 50-plus products in-store, including those not sampled on the tour.