Jack Link's Targets Teens

MINONG, Wis. -- Meat snack manufacturer Jack Link's unveiled MATADOR as a bold new snack brand for teens. The meat snack sticks are touted as "the perfect blend of snappy texture, spicy flavor and the attitude teens crave," according to the company.

With teens spending an estimated $350 million on meat snacks every year, according to The Nielsen Co., Jack Link's conducted extensive research with this audience to develop MATADOR.

"The quality of Jack Link's product and popularity of the Jack Link's brand continues to drive the growth in meat snacks and we look forward to bringing that same growth engine to the teen stick segment of the market," Jeff LeFever, director of marketing at Jack Link's Beef Jerky, said in a statement. "Teens testing our new MATADOR snack stick have confirmed it has just the right kick they're looking for and our marketing plans will support the activities that are important to their action-oriented lives."

MATADOR by Jack Link's will be supported by an integrated action sports platform and dedicated advertising campaign. The company will sponsor athletes in BMX, skateboarding and snowboarding, and partner with leading action sport events including the 2009 Dew Tour and the premier action sports training camp in the country, Camp Woodward.

With a suggested retail price of 99 cents, the new 1-ounce MATADOR snack sticks offer easy-to-open packaging. Plans to offer additional MATADOR brand products are slated for later in the year.

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