Jacksons Rolls Out Digital Commerce Solution
MERIDIAN, Idaho — Aiming to build a next-generation convenience experience, Jacksons Food Stores tapped Lula Commerce to create a seamless online ordering and delivery experience.
The initiative aims to revolutionize the way Jacksons interacts with its customers by providing seamless digital experiences across all major order-ahead and pickup marketplaces, including Uber Eats, DoorDash, Amazon, Grubhub, Seamless and Postmates. The optimized digital environment will be integrated into the markets where Jacksons operates across Idaho, Arizona, Nevada, Oregon and Washington.
[Read more: Jacksons Food Stores Unveils Next-Generation Rewards Platform]
"There is a new standard for convenience in the marketplace as in-store, pickup and delivery options give guests more freedom than ever to shop when they want to and how they want to," said Cory Jackson, president at Jacksons Food Stores. "Jacksons is once again at the forefront of the industry to offer our guests the best experience possible, regardless of how they choose to shop with us."
Lula Commerce's platform is designed to empower retailers to launch direct ordering experiences that strengthen brand engagement. The all-in-one solution will support Jacksons in reducing the internal resources needed to manage related tasks, allowing the convenience chain's team to focus on deeper customer engagement.
"Jacksons is truly an innovative partner. The Jacksons team leads with operational excellence, and it's been a pleasure working together to bring digital ordering across Jacksons locations," said Adit Gupta, cofounder and CEO of Lula. "Our mission is to democratize access to world-class digital experiences for retailers of all sizes. By integrating our platform with Jacksons' operations, we aim to drive significant growth and streamline their digital transformation journey."
The expanded partnership comes after Lula completed a successful pilot program supporting the delivery and pickup experience for Jacksons' guests in Idaho's Treasure Valley, the company's home base. The program created high demand and resulted in positive customer response, the companies stated.
Lula Commerce is a premier provider of digital commerce solutions for retailers and quick-service restaurants. Its mission is to drive connectivity, empowering leading brands to serve shoppers across multiple channels while minimizing the operational burden and expertise required to create exceptional consumer experiences.
Founded as a single service station by John D. Jackson in 1975, family-owned Jacksons Food Stores has grown into a chain of more than 300 company-operated locations stores under the Jacksons Food Stores brand, as well as ExtraMile by Jacksons through a joint venture with San Ramon, Calif.-based Chevron USA. Jacksons operates across Idaho, Nevada, Oregon, Washington, Arizona, California and Utah.