Kellogg’s ‘Win Gold’ Promotion

Kellogg’s “Win Gold” promotion brings the excitement of the 2016 Summer Olympics to convenience store shelves. Core Kellogg’s products in the convenience channel — Pop-Tarts, Rice Krispies Treats bars, Nutri-Grain bars and Special K Protein bars — feature specially marked packaging. Because many consumers rely on convenience stores for a great start to their days, the packaging encourages consumers to share what gets their day started via text for the chance to "win gold."