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Krispy Kreme to Sweeten Circle Ks

McALLEN, Texas -- If more Rio Grande Valley commuters have that glazed look on their way to work soon, it might have more to do with doughnuts than with lack of sleep.

Blame Krispy Kreme's Original Glazed doughnuts.

According to The (McAllen) Monitor, the North Carolina-based chain will start selling its pastries at 24 McAllen-area Circle K convenience stores Monday, and at 21 additional Valley stores beginning May 23, according to representatives from both companies.

"People in the Valley have been asking for a Krispy Kreme," said Kelly Zarbock, spokeswoman for Corpus Christi, Texas-based SSP Partners, which operates Circle K stores.

The doughnuts for McAllen-area Circle Ks will be trucked in each morning from Krispy Kreme's retail store in Laredo, and from Corpus Christi for Harlingen- and Brownsville-area stores, she said.

The doughnuts will be "only hours off the line," Zarbock said.

Banners will be posted outside the Circle Ks selling the doughnuts, she said.

The convenience stores will carry Krispy Kreme's glazed doughnuts, as well as 14 other types sold in the company's retail stores, said Angela Herrera, spokeswoman for Austin, Texas-based Glazing Saddles, the area developer for Krispy Kreme.

In addition to its expansion through Circle K convenience stores, the doughnut chain plans to open a retail store in McAllen, Herrera said. The company has not set a time for the opening, nor acquired property for the venture, she said.

Krispy Kreme is expanding into the Valley because it already is a partner with Circle K in other Texas cities, including 55 locations in the Corpus Christi and Laredo areas, Herrera said.

Customers will be able to buy doughnuts in bulk or by singles, and the pastries will be sold out of Krispy Kreme display cases in the Circle Ks, Herrera said.

In addition to the Circle Ks in the McAllen area, the launch will include stores in Edinburg, Pharr, Harlingen, Brownsville, Mission, San Benito, Weslaco, Los Indios, Palm Valley, La Feria, Port Isabel, Palmview, Olmito and South Padre Island. The chain has more than 160 stores throughout the Valley.

Circle K opened a convenience store in Edinburg last week that will carry the pastries, and six more likely will be completed between this week and early June in Pharr, Harlingen, Brownsville, Los Indios, San Benito and Mission, Zarbock said. The company plans to open several across the state within 90 days, she said, and the newer stores will sell Krispy Kreme doughnuts.

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