Kum & Go Introduces 'Warm and Fuzzy' Mascots
WEST DES MOINES, Iowa -- Kum & Go announced two new 'spokes-creature' mascots for the company named Warm and Fuzzy, according to a KCCI report.
“Warm is the tall one whose big smile is plain as day. Fuzzy is fuzzy as can be and he wears his enthusiasm and optimism on his sleeve," said Chief Operating Officer Dennis Folden. "Kum & Go was seeking a fun way to engage coffee, cappuccino and hot chocolate lovers this fall. Fortunately, two fun characters emerged and offered their services as official 'spokes-creatures.'"
Starting this weekend, the duo will headline a new marketing campaign for the chain that includes TV, radio, billboards, Facebook and more, according to the report.
To welcome Warm and Fuzzy, Kum & Go stores will donate 10 cents for every 20- or 24-ounce cup of Java Ridge coffee, cappuccino or hot chocolate that is purchased to Toys for Tots.