Kwik Trip Rolling Out In-Store Digital Displays Chainwide

LA CROSSE, Wis. — Kwik Trip Inc. is going live with eight to 12 screens of digital messaging in each of its convenience stores.

The c-store chain selected Federal Heath to roll out the interior messaging program, which consists of a content management system and hardware. The screens are strategically placed throughout the store, including the roller grill, beer cooler, register and beverage bar.

With the digital messaging, Kwik Trip can more effectively merchandise its product offerings while delivering an enhanced customer experience with animations, dayparting, and community recognition, according to Federal Heath.

"It's a significant project that will positively impact all of our stores across Wisconsin, Minnesota and Iowa," said Mark Meisner, director of marketing for Kwik Trip.

"Federal Heath provided a wealth of digital display knowledge, expertise and communication which convinced us to move forward with their solution," he added. "Our goal is to now have digital display in all 600-plus stores by Oct. 1, 2019." 

Euless, Texas-based Federal Heath's Greg Root, account executive, and Alaina Luciano, account manager, are working with the retailer on the roll out.

The cloud-based software controlling the digital screens also allows Kwik Trip to centrally manage and inform their screens anytime, anywhere, from its La Crosse corporate headquarters.

Kwik Trip operates more than 600 locations in Wisconsin and Minnesota under the Kwik Trip banner, and in Iowa under the Kwik Star banner. The company also operates under the name Hearty Platter, Tobacco Outlet Plus Stores, and Tobacco Outlet Plus Grocery Stores.