Lil' Drug Store Products, Rayovac Enter Exclusive Partnership

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Lil' Drug Store Products, Rayovac Enter Exclusive Partnership


CEDAR RAPIDS, Iowa -- Lil' Drug Store Products Inc. (LDSP), a global consumer products company and supplier to the convenience store channel, formed a new product supply partnership with the Rayovac division of Spectrum Brands. Through this partnership, LDSP will become the exclusive supplier of Rayovac products to more than 148,000 c-stores nationwide.

LDSP's status as a supplier of general merchandise (GM) and top-selling automotive accessories, in addition to health and beauty care (HBC) items, allows the company to offer a wide range of products that provide a smart, easy solution to retailers who manage multiple complex categories, according to the company.

"Our new partnership with Rayovac is a tremendous advantage to our convenience retailing partners and demonstrates Lil' Drug's commitment to adapting our services to improve the ease at which our customers are able to grow their business and increase profits," said Paul Rossberger, vice president of sales and marketing for Lil' Drug Store Products. "By adding Rayovac products to our extensive line of HBC, GM and automotive accessories, and establishing the brand in the fast-growing c-store retailing segment, retailers gain the Rayovac advantage of name recognition, national advertising and marketing, attractive shelf presence, plus channel knowledge and expertise from Lil' Drug. It's a win-win for everyone."

Rayovac offers a full range of high-performance battery products, including alkaline batteries and advanced green rechargeable technology. The brand also manufactures a wide selection of flashlights.

"The convenience channel is dynamic and fragmented, requiring a unique set of supply capabilities in order to be successful," stated Kent Klagos, vice president of sales, trade marketing, and customer care at Rayovac. "Thanks to the channel expertise and supply capabilities of Lil' Drug Store Products, we can give consumers on-demand access to Rayovac products wherever they need them. LDSP is well-regarded in the industry for their leadership and proven results in marketing national brands and we welcome this expansion of our capabilities through them."

Lil' Drug Store Products offers a variety of premium brands across multiple retailing channels throughout the world. Its convenience retailing division serves retailers with over-the-counter drug products, trial size personal care items, general merchandise products, automotive accessories and exclusive brands such as Carmex, Ricola, Office Depot, Scünci and now Rayovac.