Loyalty Marketing

Travel-plaza operators learn new strategies at association's convention last week.

Joint loyalty program in California targets supermarket and fuel customers.

Futuristic technologies fight to replace the wallet.

The petroleum company is transforming its Circle K and Union 76 convenience store chains into online sales engines.

Patented real-time technology to serve as backbone of brand-building efforts.

With a new look and new emphasis on empowering store personnel, E-Z Mart wants to "Make Life EZR 4 U"

Process helps retailers develop promotions and customer loyalty programs.

Site unveils credit-card service and other applications.