Masterfoods USA Showcases New Products

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Masterfoods USA Showcases New Products

06/08/2006
Dark and sugar-free chocolate, nuts and fruit flavors: Masterfoods USA, makers of M&M's, Snickers, Starburst and Skittles candies, unveiled its newest products at the All Candy Expo this week in Chicago.

Among the products the company is spotlighting: M&M's Dark Chocolate Candies, a permanent item first introduced as a limited edition for its 'Go to the Dark Side' Star Wars Episode III promotion; Dove Sugar Free Chocolate, with 38 calories per piece, available in Dark Double Chocolate Creme, Chocolate with Raspberry Crème and Dark Chocolate with Mint Creme.; and Dove Almonds, once only available during the holidays and now offered year round, in Smooth Milk Chocolate and Rich Dark Chocolate flavors.

Also on tap are 3.5-ounce Dove Bars in three varieties; Snickers Dark and Snickers Almond Dark; and Snickers Xtreme, which is a Snickers bar without nougat, packed with more caramel, more peanuts and chocolate.

In non-chocolates, the company is offering Skittles Xtreme Fruit Bubble Gum and Starburst Sour with a mix of new flavors, including Sour Tangerine, Sour Green Apple, Sour Strawberry and Sour Blue Raspberry. Starburst Berries & Crème comes in four new varieties: Raspberry and Creme, Blueberry and Creme, Strawberry and Creme, and Mixed Berries and Creme.