Maverik Partners for Naming Rights on Utah State Stadium
LOGAN, Utah — Maverik Inc. has entered a long-term agreement for the naming rights of Utah State University's (USU) football stadium.
"The entire Maverik team is honored to continue our partnership with Utah State University and link our name to its iconic stadium," said Maverik CEO Tom Welch. "As a community-centered business, we are committed to supporting and promoting our state's universities' athletic programs, and this opportunity with USU was our way to connect with the Aggies' student body, alumni and Cache Valley as a whole. The new Maverik Stadium will proudly uphold the venue's outstanding reputation in the Intermountain West."
The partnership with Utah State and Maverik is a multi-year agreement, which includes top-tier advertising rights and prominent signage on the exterior and interior of the stadium. Additionally, the venue will feature a Maverik concession outlet that will sell a number of Maverik proprietary food products, according to the university.
"The Maverik brand, their values and vision for growth in the Mountain West region is an ideal fit for Utah State University," said USU Vice President and Director of Athletics Scott Barnes. "This new partnership is a catalyst for our stadium renovation initiative, which will commence immediately with the demolition of the west side press box and a portion of the west side seating. Further, this partnership assists in ensuring the already promising future of our football program and the enhanced fan experience. On behalf of our student-athletes, coaches and the entire Aggie Nation, I want to thank Tom Welch and Maverik for this exciting opportunity."
Effective immediately, Utah State's football venue will be known as Merlin Olsen Field at Maverik Stadium. The stadium has been known as Romney Stadium since it was built 47 years ago.
"Utah State's partnership with Maverik is mutually beneficial and makes good business sense," said Jed Pitcher, retired president of The Regence Group and chair of the Stadium Expansion Strategic Planning Committee. "Maverik is known for its community involvement and encourages its employees to reach out in the areas where they serve."
North Salt Lake City-based Maverik Inc. — known as "Adventure's First Stop" — operates more than 250 convenience stores in 10 western states.