Meet the 2024 Category Captain for Frozen Foods: Caulipower

The company set out in 2023 to disrupt the frozen snacks category.
Category Captain_Caulipower
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Long known for its frozen-food aisle innovation, Caulipower continues to deliver popular snack and meal options to a diverse customer base. Frozen snacks are a growing $5 billion category, but the options available leave consumers wishing there were better-for-you (BFY) alternatives, the company said. Following its success with the first-ever frozen pizza with a cauliflower crust, Caulipower set out in 2023 to disrupt the frozen snacks category.

The company introduced the first-ever baked cauliflower crust pizza bites in two varieties: four cheese and uncured pepperoni. Within the first three months of introduction, Caulipower Pizza Bites, led by the all-natural uncured pepperoni flavor, secured the No. 1 velocity item in the BFY pizza bites category. Recent data shows a significant influx of new consumers to the category thanks to the launch — 63% of people purchasing these bites are entirely new to the brand and 58% of these shoppers are newcomers to the entire pizza bites category.

Last year, Caulipower also debuted a new addition to its line of innovative chicken products: Dill Flavored Chicken Bites, the first-ever cauliflower-coated chicken bites on the market. Made with all-natural chicken raised with no antibiotics ever and a crispy veggie-packed coating, they are gluten free, packed with protein and feature a never-been-done-before dill pickle flavor, bringing “the taste of a very famous fast-food restaurant” into consumers’ homes. Caulipower Dill Flavored Chicken Bites quickly surpassed the company's original velocity goals.

All information contained in this profile was supplied by the company.

For the full winners' list for the 2024 Convenience Store News Category Captains, click here.

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