Mike's Hard Lemonade Mike-arita

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Mike's Hard Lemonade Mike-arita

06/15/2006
Mike's Hard Lemonade introduces mike-arita, the first true margarita-flavored cocktail. The premium malt cocktail features a neutral malt base, which the company says doesn't have the burn or alcohol taste that comes from spirits. Mike-arita isn't a mix, but a ready-to-drink-cocktail that merely requires chilling. Mike's Hard Lemonade also debuts Mike's Hard Frozen Lemonade, the first frozen lemonade cocktail product, easily prepared in a blender with ice. Suggested prices for the products are $7.99 for 750ml, $8.99 for the four-pack mike-arita only; and $14.99 for 1.75L. Distribution will be taking place throughout the summer.

Mike's Hard Lemonade Co., Seattle, WA
(206) 267-4444; www.mikeshardlemonade.com