MillerCoors Keeps Tabs on Its New Can
CHICAGO -- Miller Lite has added a second tab on its cans in an effort to increase airflow, reduce "glug" and provide a better pour.
Called the Punch Top Can, the division of MillerCoors said half the fun of the new cans is finding a way to open it. The second tab on the Punch Top Can be opened with a wide array of objects including a house key, golf tee or even a dollar bill, for those who are creative, the beer manufacturer said.
"Miller Lite is giving beer lovers an even more enjoyable drinking experience with the breakthrough Punch Top Can," said Amy Breeze, director of innovation and activation for Miller Lite. "In our testing, consumers told us they prefer the Punch Top Can three-to-one over the standard beer because it's more like drinking from a pilsner glass. We're proud of our product and think everyone will have a blast exploring different ways to open it."
According to MillerCoors, the Punch Top Can is available in retail outlets this week and now is the standard can for all Miller Lite and Miller Genuine Draft 12- and 16-ounce cans. The launch will be backed up by a huge advertising campaign that will run through mid-August.