M&M’S Caramel Chocolate Candies
Brand will enter the soft and chewy category with this launch.
The M&M’S brand will enter the soft and chewy category with the launch of M&M’S Caramel Chocolate Candies. The treat features a creamy caramel center that's covered in milk chocolate and enclosed in a colorful candy shell. M&M’S Caramel will be available in 1.41-ounce singles packaging for a suggested retail price of $1.09 to $1.39, varying by market. According to maker Mars Chocolate North America, M&M’S Caramel will appeal to all age groups as nostalgic and comforting because caramel is both traditional and trendy. A major consumer marketing campaign will support the May 2017 launch, including television, radio and print ads; digital/social; e-coupons; sampling; and in-store displays.
