Nouria Implements New Fuel Management Solution
WORCESTER, Mass. — Nouria Energy Corp. will implement Gravitate's Supply and Dispatch solution as its new fuel management system.
The convenience store and fuel retailer tapped Gravitate's innovative, artifical intelligence (AI)-powered solution to bring a new suite of contract management, customer engagement, supply optimization, logistics automation, auto-dispatch and order generation to its operations.
"We have been exploring alternatives to our legacy system for a few years," said Fouad El-Nemr, executive vice-president at Nouria. "We didn't find anything that felt compelling until we came across ... the Gravitate team at Sigma. Their system is super-modern and has all the added optimization and automation components we need to fulfill our goals of supply optimization and logistics automation."
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Nouria will be able to use Gravitate's Supply and Dispatch solution to manage and value its supply contracts in real time, auto-generate optimal orders for site replenishment, source orders based on the lowest laid-in cost, and automatically allocate loads for in-house drivers and common carriers, saving dispatchers time and minimizing deadhead miles and the overall costs of trucks and drivers, according to Gravitate.
Along with its retail supply, Nouria will leverage the solution to support its expanding wholesale business.
Based in Fayetteville, Ark., Gravitate provides AI-enabled collaboration and decision-support solutions in the refined fuels value chain to help c-store operators, fuel wholesalers, distributors and refiners get more from their supply chains.
"We have strong cultural alignment with the Nouria team," said Bernard Wehbe, chief operating officer at Gravitate. "We are both striving to be the best at what we do, and I'm confident that that will create a tremendous partnership."
Implementation is expected to be complete this fall, at which point Gravitate will serve as the key operational system for Nouria's fuel business. Nouria and Gravitate will coinnovate to drive the Supply & Dispatch solution forward as the companies' partnership grows.
Founded in 1989, Nouria Energy is one of New England's largest family-owned and -operated convenience stores and fuel retailers with 170-plus locations. Nouria also owns and operates 60-plus independent car wash locations in New England under the Golden Nozzle brand.