Pacifico in Can Format

Constellation Brands Inc.’s Pacifico beer brand is available for the first time in a can format. The pilsner-style Mexican beer is being sold in single-serve, 24-ounce cans in 35 states. The new format offers greater trial opportunity for consumers, plus Pacifico’s bright-yellow can design offers increased visibility for the brand, according to the maker. Pacifico is also available in 12-ounce bottles, 32-ounce Ballenas, and quarter-barrel and half-barrel kegs.