Parker's to Roll Out Self-Checkout to C-store Network
SAVANNAH, Ga. — Parker's is preparing to roll out self-checkout across its footprint of 54 convenience stores in Georgia and South Carolina.
According to the Savannah-based operator, Parker's completes more than 125,000 transactions daily across its network. Developed in conjunction with NCR, the new self-checkout technology speeds up transaction time and frees up cashiers to serve as in-store concierges, enabling them to focus on the total customer experience.
"Our goal is always to deliver the ultimate in-store experience for our loyal customers," said Parker's President and CEO Greg Parker. "This is an important step forward in our overall technology strategy at Parker's and in meeting the changing needs of consumers."
The Savannah-based operator debuted its new self-checkout technology at its high-volume retail store at 10 Godley Station Blvd. in Pooler, Ga.
"Our new self-checkout technology is designed to offer Parker's customers a frictionless shopping experience," said Parker's Chief Operating Officer Jeff Bush, who spearheaded the development and implementation of the new technology. "The customer feedback to the new self-checkout stations at our Pooler store has been overwhelmingly positive."
In another move to support its continuing efforts to make customers' lives easier, Parker's expanded its partnership with Intouch Insight Ltd., tapping the company's LiaCX customer experience management software. The cloud-based LiaCX software helps multi-location organizations create more value and drive action with their customer experience programs, as Convenience Store News previously reported.