Parrot Bay Tropical Malt Beverages

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Parrot Bay Tropical Malt Beverages

10/23/2006
Take a trip to the tropics with Captain Morgan's Parrot Bay Tropical Malt Beverages, made with 10 percent real fruit juice. By Diageo, the malt-based beverages -- in flavors Wave Runner: a combination of passion fruit and mango; Sunset Surf: combination of pineapple and orange; and Matava Blue: a blend of berry and kiwi -- contain 5 percent alcohol by volume. The drinks come in 11.2-ounce bottles packaged in an island-inspired six-pack and are priced at $7.49. A 12-pack of all three flavors is also available. Sampling, certified point-of-sale materials and a television campaign will be provided to entice consumers, according to the company.

Diageo, Norwalk, Conn.
(203) 229-2100; www.diageo.com