When it comes to amenities, there is indoor/outdoor seating, a total of 29 fueling positions, and a 24-hour drive-thru for food and beverages. An accompanying 6,000-square-foot car wash was expected to open in May.
And, as always, Fuel City enjoys partnering with local food and product suppliers to support the community and offer unique products. While local items account for a small percentage of the total number of products currently, it is a growing category for Fuel City, noted Bickham. The company is looking to grow its local vendor program.
"A driving factor behind building big stores is to offer a large variety of products — we try to have everything people are looking for and create awareness of new products through innovation and partnering with local purveyors," he said.
Fueling the Future
Looking ahead, Bickham anticipates opening more Fuel City convenience stores featuring the same concept and design as the company's Wylie location.
"Even in the short timespan since opening, the Wylie store is proving to be a wonderful success. With every store, we learn and refine from each iteration and our Wylie location has been a big leap in the right direction," the CEO said.
While Fuel City is growth-oriented and actively searching for properties, the company is focused on developing only the best sites, seeking quality over quantity. For now, Fuel City plans to buildout across the Dallas-Fort Worth, Texas, metroplex and surrounding areas.
"We like to think of ourselves as a 'Destination Station,' and I think that may be a new category," Bickham said. "Famous for fun, giddy up to a Fuel City near you and come experience 'Where Dreams Come True!'"