PumpTop TV Salutes Hispanic Market

IRVINE, Calif. -- PumpTop TV in selected stations in eight major metropolitan DMAs this week will feature Hispanic-focused content to provide viewers with a richer, more targeted experience. The cities selected -- Los Angeles, San Diego, San Francisco, Sacramento, Houston, Dallas, Phoenix and Chicago -- have a large Hispanic population.

Starting yesterday, PumpTop TV is featuring programming from Rooftop Comedy, Alebrije Entertainment, Univision's top astrologer Walter Mercado, Manana Media, Sony Music featuring David Archuleta, Splash News Online and Movie City News highlighting a special interview with Penelope Cruz about her upcoming movie "Nine."

The programming will rotate so PumpTop TV viewers will receive a wide variety of entertainment and information that will consist of video and banner content.

"PumpTop TV knows and understands how important the Hispanic market is to the future of the United States, so we are delighted to be able to serve this market with dedicated capabilities," stated Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV. "As time goes on, PumpTop TV will explore and launch many cutting-edge possibilities. Like any new communications tool that has multi-platform capabilities, our system will evolve into a major out-of-home information video network that can deliver all kinds of content on a unique interactive basis."

The PumpTop TV network is part of the joint venture between PumpTop TV and Outcast that lets advertisers such as Red Bull, GM and Verizon reach a combined audience of more than 20 million motorists each month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs.

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