RaceTrac Authorizes DNA Energy Drink for Sale in Stores

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RaceTrac Authorizes DNA Energy Drink for Sale in Stores

09/21/2011

BOCA RATON, Fla. -- RaceTrac convenience stores will now offer DNA Energy Drink for sale in all of its Florida locations, announced DNA Brands Inc.

"After approximately one year of being located at RaceTrac's large-format store, it is rewarding that our marketing and advertising efforts have been recognized and we now have this expansion opportunity," said Russ Rickon, vice president of sales for DNA Brands. "We, as a company, are dedicated to supporting our retailers with strong advertising programs that will result in more people learning of and trying our award-winning products." DNA Energy comes in Citrus, Sugar-Free Citrus, Lemon Lime and CRANRAZBERRY flavors. DNA Brands also manufactures DNA Beef Jerky and DNA Shred Stix snacks.

RaceTrac now joins fellow retailers Walgreens and Circle K in offering DNA statewide, Rickon noted.

RaceTrac Petroleum Inc. currently operates more than 300 stores under the RaceTrac banner in Florida, Georgia, Louisiana, Texas and Mississippi.