Rutter’s Opens (Cooler) Door to Energy Efficiency
YORK, Pa. — Rutter's Farm Stores selected the Infinity 090 cooler and freezer doors from Anthony for a remodel at its convenience store and gas station here.
According to Sylmar, Calif.-based Anthony, its Infinity 090 doors met Rutter’s needs because they feature infinity-edge construction, with an enhanced visibility area for improved merchandising. Infinity doors also come equipped with magnetic gaskets for a tight seal, as well as heat-reflective glass.
"The first thought was, seriously, ‘Wow!’ because the doors were making a statement,” said Derek Gaskins, chief customer officer for Rutter’s. “The cooler area drives a major piece of the profitability for the total store, so having the right look and having the right brand with bright white LED efficient lighting made a huge difference.
"In partnering with a great brand like Anthony, one of our goals is to get more doors in more stores," he continued. "As we look to modernize the footprint and build the Rutter’s brand in our existing and new stores, Anthony can continue to play a role to help make us a much more profitable company while driving long-term sustainable growth.”
Rutter’s installed a total of 16 Infinity 090 doors as part of the remodel, 12 on the coolers and four on the freezers.
“With the cooler doors, we like to use bright light to draw customers through the store since this is a destination,” said Gaskins. “However, sustainability is very important for us as a company. It’s something we look at as a point of difference. Therefore, the lighting and cooler doors had to be energy efficient.”
Following the installation of the Infinity 090 doors, Rutter's has realized a 57-percent energy efficiency improvement for its cooler doors and a 24-percent energy efficiency improvement on its freezer doors, reported Anthony.
Anthony is a manufacturer and solutions provider of glass doors, lighting systems and display equipment for use in commercial refrigeration systems.
York-based Rutter's Farm Stores operates 60 convenience stores and gas stations in Pennsylvania.