Rutter's & Sheetz Mix It Up With Beverages

One retailer adds a new seasonal offering to its beer caves and another brings bubble tea to the menu.
A can of Rutter's Big Berry Attitude

NATIONAL REPORT — Two Pennsylvania-based convenience store retailers are offering their customers something new in beverages.

Rutter's teamed up with Lancaster Brewing Co. to create its new summer seasonal beer, Big Berry Attitude. The adult beverage offering is a citrus ale with natural flavors consisting of blueberries and cranberries.

Big Berry Attitude is arriving in Rutter's stores in late May and will be offered in limited quantities. It will be available exclusively at Rutter's Pennsylvania beer locations in six packs of 12-ounce cans for $9.99, while supplies last.

"In creating this new beer, we decided to try something different and take our seasonal options to the next level," said Adam Long, Rutter's senior category manager. "We're going to continue to offer our customers new and exciting products in our already wide assortment of adult beverage choices."

[Read More: Convenience Store News Announces 2022 Foodservice Innovators Awards Winners]

The launch marks the third product collaboration between Rutter's and Lancaster Brewing Co. The two first collaborated in the fall of 2021 to introduce Rutter's Chocolate Milk Stout, its first private-branded beer.

York-based Rutter's operates 85 locations in Pennsylvania, Maryland and West Virginia.

A cold dispensed bubble tea at Sheetz

Across the state, Sheetz added boba, or bubble, tea to its dispended beverage menu across its network. According to the convenience retailer, the boba is a mango popping bubble that will be available to Sheetz customers as an add-on for all of Sheetz's lemonade and refresherz (iced drinks) options including the Red Bull refresher.

It will be $1.79 upcharge to the original beverage price. 

Altoona-based Sheetz operates more than 675 convenience stores throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina.