SeQuential Biofuels to Expand in Oregon

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SeQuential Biofuels to Expand in Oregon

EUGENE, Ore. -- While the specific details have yet to be revealed, SeQuential Biofuels, an alternative fuel and Earth-friendly gas station operator, plans to expand its presence in the state this year with the opening of its second and third fuel stores, in Eugene, Ore., and Portland, Ore., respectively, the Register-Guard reported.

The company did not disclose details of the timing or locations, but expects to make an announcement within a few months, Tomas Endicott, SeQuential's managing partner, told the paper.

Endicott told the paper the company wants to "make our fuel and our store more available to more people in other parts of the city."

SeQuential opened its first station on McVay Highway in southeast Eugene, Ore., in September 2006, according to the paper. The location sells several blends of biodiesel and ethanol, and utilizes solar-powered fuel pumps and a green roof, while inside the convenience store, organic soda and chocolate, chlorine-free diapers, nonpetroleum lip balm and baked goods from Sweet Life Patisserie are offered, the report stated.

The new stores are part of a larger growth strategy for SeQuential, as company CEO Dan Garten recently told the Portland Business Journal the company would like to eventually open as many as 50 stations in the region, as it moves to become a national brand, the Register-Guard reported.

"We do have big ambitions," Ian Hill, a co-founder of SeQuential and its director of retail development, told the paper. "For us, this is about having as big a positive impact as we can."

Meanwhile, the company will maintain "intelligent, appropriate growth," Hill told the paper. To do so, the company will keep pace with available product on the production side, while fostering production of biodiesel and ethanol in Oregon, he said.

"We've been in business long enough that we understand pretty clearly from our customer base that it’s really important where our fuels are coming from, how it's made, who makes it, what is the feed stock," Hill added.

However, a new state law may bring increased competition, as it requires all gasoline sold in the state to include at least 10 percent ethanol, the Register-Guard reported.

SeQuential is prepared for any challenges through its offering of state-produced fuels and better products in its convenience stores, Endicott told the paper.