'Share a Coke & a Song' Packaging
Following the success of last summer’s “Share a Coke” campaign, The Coca-Cola Co. releases Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life packaging that features an array of song lyrics from recent chart-toppers, classic hits and traditional favorites. The lyrical packaging is part of the new “Share a Coke and a Song” campaign. It will be available all summer, while supplies last, on 8-ounce glass bottles, 7.5-ounce mini cans, 20-ounce bottles, 1.25- and 2-liter bottles, and 12-ounce cans of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life. Share a Coke and a Song is being supported through a nationwide advertising and marketing campaign, including a suite of music-themed TV commercials, cinema ads, social and digital engagement, and a summer-long experiential tour making stops at major music events throughout the country.