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Slim Jim Becomes the Unofficial Snack of Gaming

OMAHA, Neb. -- Through April 2013, Slim Jim and Electronic Arts Inc. (EA) are teaming up to elevate the video game experience for gamers and Slim Jim fans with the "Every Code a Winner" on-pack promotion.

The promo offers retailers the opportunity to leverage bold, in-store promotional displays, and offers consumers free in-game content and a chance to win more than a thousand gaming prizes, including a trip to EA Motion Capture Studios in Vancouver, B.C., a meet-and-greet with the "Medal of Honor" team in Los Angeles, game consoles and Slim Jim Gamer's Ammo Belts.

"With a 241-percent increase in U.S. gamers between 2008 and 2011, and 50 percent of males [age] 18-29 spending six or more hours a week gaming, we know that gaming is huge, especially among Slim Jim fans," said Daniel Marple, brand director for Omaha, Neb.-based ConAgra Foods. "Gaming and Slim Jim already go hand in hand, so partnering with EA not only gives players more of their favorite snack, but also delivers on what gamers want most -- exclusive access that enhances their experience and gives them an edge over their buddies."

In total, 180 million unique codes will be printed on specially marked packages of Slim Jim Meat Sticks, DARE Sticks, DARE Beef Jerky and the brand's newest products, Steakhouse Tender Steak Strip in Smokin' Mesquite and Kickin' Carne Asada.

Codes can be redeemed for a variety of in-game content within some of EA's upcoming game titles to be released in the coming months -- "Medal of Honor Warfighter," "Need for Speed," "Most Wanted," and "Dead Space" -- or a $5 discount for games purchased on Origin.

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