Capitalizing on a Captive AudienceGas Station TV teams with Murphy Oil and Nielsen Media Research, proving the effectiveness of television marketing at the gas pump. Baseball Seam BraceletsSportsline Distributors Inc. introduced its newest sports item that is designed using the most essential element in sports -- the ball. Dentyne Mints Crossing over into the mint genre, Cadbury Adams USA LLC introduced new Dentyne Ice Peppermint and Dentyne Fire Spicy Cinnamon sugar-free mints. Techno Charms BDI Marketing introduced Techno Charms, a new product line of jewelry especially developed for cell phones, cameras and MP3 Players. Prevention Inside and Out Rutter's uses communications and technology to curb gasoline drive-offs. Cost of Credit Gasoline retailers reel as credit and debit merchant fees erase profit margins. All In the Family Building on the foundations laid by dairies, gas stations and fuel distributors, c-stores emerged last century, growing quickly from an innovation to an indispensable part of American life. "Hitting" the Lottery The popularity of instant lottery tickets has made scratch-off games easy marks for dishonest employees, according to industry specialists. First Previous 207 208 209
