Sprite 6Mix

The Coca Cola Co.’s Sprite brand collaborated with NBA champion LeBron James to release Sprite 6Mix, the first limited-edition Sprite flavor. It combines the traditional crisp taste of Sprite with a splash of cherry and orange flavor. Sprite 6Mix became available nationwide in mid-March and comes in a 20-ounce bottle or 19.2-ounce can. Special packaging for the new flavor features a custom logo with James’ name, jersey number and his initial appearing on the background of the label. The packaging also features a custom “6” with a crown integrated to represent James’ most popular nickname, “King James.”